In an interview Lukas Moodysson was asked about the reason why he had chosen a title that could lead to confusion ...
In my opinion it came off as a tangent that in Sweden it was not confusing at all because the whole country knew what It was Amal. In fact, this does not answer the question, because even knowing that Amal is a town it is almost impossible that someone does not think about changing the "m" for the "n".
The phonetic similarity is overwhelming.
Maybe it was irreverent choosing a title but he did not want to go further, in his funny irreverence, recognizing it. If what he says is strictly true, he had thousands of villages to accompany the "fucking" concept, but he opts for Amal.
For me it is one of the best titles out there and I have to admit that, as many people have done, the title was a catalyst for the decision to see the film.
So aside from ingenious, irreverent and fun, it was an exceptional marketing strategy.
(Written in Spanish by Mordecai in this forum: viewtopic.php?f=11&t=1876 )