The citizen of Åmål tried to profit from it, but only after being unable to have the title changed
from Wikipedia:
https://en.wikipedia.org/wiki/Show_Me_Love_%28film%29Even before the film was completed, it created controversy in the town of Åmål itself. Local politicians campaigned to get the title of the film changed because they argued that it would show the town in an unfair way, and even undermine the town as an economic centre. Further pressure was brought on the makers of the film, the Film i Väst film studio, who are partly financed by Swedish local authorities, including Åmål. However, the local complaints had no effect on the content or release of the film. Since the release of the film the town of Åmål has even tried to embrace the publicity generated, despite the fact that the town's name is missing from the English title. Still, in the early 2000s the town founded the pop music festival "Fucking Åmål Festival".
.....but remeber that the title in many foreign countries was changed because FA seemed too rude.
In most english speaking countries it's Show me love.
In Germany it was called raus aus Åmål (away from...)
In France it remained Fucking Åmål
In Italy the title was Fucking Åmål - Il coraggio di amare (FA - the courage to love)